.operational-hero h1{font-size:clamp(46px,5.1vw,83px);line-height:1.06;letter-spacing:-.055em}.operational-hero h1 em{display:block;font-size:.62em;letter-spacing:-.045em;margin-top:16px}.operational-hero .intro{max-width:520px}.hero-talk{display:inline-block;font-size:14px;margin-top:22px;padding-block:10px;border-bottom:1px solid var(--line)}.hero-talk:hover{color:var(--red)}.lang-ru .operational-hero h1{font-size:clamp(39px,4.5vw,72px)}.stats-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));margin-top:50px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.stats-grid>div{padding:30px 30px 30px 0}.stats-grid>div+div{border-left:1px solid var(--line);padding-left:30px}.stats-grid strong{display:block;font-size:70px;line-height:1.2;letter-spacing:-.07em;color:var(--red);font-weight:400}.stats-grid span{display:block;font-size:14px;line-height:1.55;margin-top:12px;max-width:230px}.scope-note,.coverage-note{font-size:13px;line-height:1.7;color:var(--muted);max-width:900px;margin:24px 0}.statement{padding-block:75px;background:var(--red);color:white}.statement h2{font-size:clamp(38px,4.7vw,76px);font-weight:400;line-height:1.06;letter-spacing:-.05em;max-width:1200px;margin:35px 0 25px}.statement p{font-size:18px;line-height:1.7;max-width:760px;opacity:.88}.services-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 34px}.service-card{border-top:1px solid var(--line);padding:0 0 20px;min-width:0}.service-card summary{display:flex;gap:20px;align-items:center;cursor:pointer;list-style:none;min-height:76px;font-size:20px;letter-spacing:-.015em;line-height:1.3}.service-card summary::-webkit-details-marker{display:none}.service-number{color:var(--red);font-size:12px;min-width:22px}.service-card .plus{margin-left:auto;font-size:28px;font-weight:300;flex-shrink:0}.service-card[open] .plus{transform:rotate(45deg)}.service-card p{font-size:16px;line-height:1.65;color:var(--muted);margin:0 0 16px;padding-left:42px;max-width:600px}.service-card>a{display:inline-block;margin-left:42px;font-size:14px;color:var(--red);font-weight:700;padding-block:10px}.service-foot,.inline-actions,.entry-actions{display:flex;align-items:center;flex-wrap:wrap;gap:25px;margin-top:32px}.process-section{background:var(--soft)}.process-layout{display:grid;grid-template-columns:1fr 1.4fr;gap:40px}.process-tabs{display:flex;flex-direction:column}.process-tabs button{display:flex;gap:25px;text-align:left;align-items:center;min-height:51px;border:0;border-bottom:1px solid var(--line);padding:15px 18px;background:transparent;color:var(--ink);font-size:16px}.process-tabs button span{font-size:12px;color:var(--muted)}.process-tabs button[aria-selected=true]{background:var(--red);color:white}.process-tabs button[aria-selected=true] span{color:white}.step-panel{background:white;padding:45px;display:flex;flex-direction:column;align-items:flex-start;position:sticky;top:120px;max-height:630px;min-height:400px}.step-index{font-size:16px;color:var(--red);letter-spacing:.12em}.step-panel h3{font-size:clamp(34px,4vw,60px);line-height:1.1;letter-spacing:-.045em;font-weight:400;margin:50px 0 25px}.step-panel p{font-size:18px;line-height:1.7;max-width:550px;color:var(--muted)}.step-line{height:3px;background:var(--line);width:100%;margin:30px 0}.step-line i{display:block;height:100%;width:9.09%;background:var(--red);transition:width .2s}.team-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:30px}.team-grid article{border-top:1px solid var(--red);padding-top:23px}.team-grid h3{font-size:25px;font-weight:400;margin:28px 0 16px;line-height:1.2;letter-spacing:-.025em}.team-grid p{font-size:16px;color:var(--muted);line-height:1.7}.idm-section{background:#242525;color:white}.idm-section .section-intro{color:#d3d4d1}.dashboard{background:#fff;color:var(--ink);border:1px solid #565958;box-shadow:0 25px 80px #0002}.dashboard-head{background:#f2f3f0;display:flex;justify-content:space-between;gap:25px;padding:25px 30px;border-bottom:1px solid var(--line);align-items:center}.dashboard-head strong{font-size:28px;letter-spacing:-.06em;color:var(--red)}.dashboard-head strong span{font-size:13px;font-weight:400;letter-spacing:0;color:var(--muted)}.demo-label{font-size:12px;line-height:1.6;color:var(--muted);max-width:500px}.dashboard-tabs{display:flex;gap:6px;border-bottom:1px solid var(--line);padding:0 25px}.dashboard-tabs button{min-height:60px;border:0;border-bottom:2px solid transparent;background:white;color:var(--muted);padding:15px 22px;font-size:14px}.dashboard-tabs button[aria-selected=true]{color:var(--red);border-bottom-color:var(--red);font-weight:700}.dashboard-panel{padding:30px}.dashboard-panel[hidden]{display:none}.table-scroll{overflow-x:auto}.dashboard table{width:100%;border-collapse:collapse;text-align:left;font-size:15px}.dashboard th{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:var(--muted);font-weight:500;padding:15px 16px;background:var(--soft)}.dashboard td{padding:23px 16px;border-bottom:1px solid var(--line);line-height:1.5}.status-chip{display:inline-block;padding:6px 10px;background:#f2e8e8;color:var(--red);font-size:12px}.dashboard-foot{display:flex;align-items:center;justify-content:space-between;gap:30px;padding:10px 30px 25px}.dashboard-foot p{font-size:13px;line-height:1.6;color:var(--muted);max-width:500px}.dashboard-foot a{font-size:13px;flex-shrink:0}.availability-demo{padding:10px 10px 25px}.availability-demo h3{font-size:35px;font-weight:400;letter-spacing:-.035em}.availability-demo p{font-size:16px;line-height:1.7;max-width:700px}.evidence-demo{margin:0;display:grid;grid-template-columns:1fr 1fr;gap:30px;align-items:center}.evidence-demo img{width:100%;height:auto}.evidence-demo figcaption{font-size:14px;color:var(--muted);line-height:1.7}.coverage-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.coverage-card{background:var(--soft);padding:28px;min-width:0}.coverage-card .market-meta a{font-size:13px;border-bottom:1px solid var(--line);padding-bottom:5px}.coverage-card h3{font-size:48px;font-weight:400;letter-spacing:-.045em;margin:28px 0 0}.geo-map{position:relative;aspect-ratio:3/2;color:#e9d8d5;margin:5px 0 10px}.geo-map svg{width:100%;height:100%;display:block}.map-pin{width:44px;height:44px;position:absolute;transform:translate(-50%,-50%);border:0;background:transparent;padding:0;z-index:2}.map-pin>span:first-child{display:block;margin:auto;width:10px;height:10px;border:2px solid white;border-radius:50%;background:var(--red);box-shadow:0 0 0 1px var(--red)}.map-pin.selected>span:first-child{width:15px;height:15px;box-shadow:0 0 0 5px #92000018}.pin-label{display:none;position:absolute;left:50%;transform:translateX(-50%);top:35px;font-size:12px;white-space:nowrap;background:white;padding:4px 6px;color:var(--red)}.map-pin.selected .pin-label,.map-pin:focus-visible .pin-label{display:block}.map-pin.selected{z-index:3}.city-options{display:flex;gap:4px;flex-wrap:wrap}.city-options button{border:1px solid var(--line);background:white;color:var(--ink);font-size:12px;padding:10px;min-height:44px}.city-options button:hover{border-color:var(--red);color:var(--red)}.city-feedback{font-size:13px;color:var(--muted);line-height:1.7}.city-feedback strong{color:var(--red);font-weight:500}.map-source{font-size:12px;color:var(--muted);border-bottom:1px solid var(--line)}.comparison-section{background:var(--soft)}.comparison{position:relative;aspect-ratio:1344/752;overflow:hidden;background:#deddd8}.comparison>img,.after-image,.after-image img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.after-image{clip-path:inset(0 0 0 var(--reveal))}.comparison-label{position:absolute;top:20px;background:white;padding:10px 16px;font-size:12px;letter-spacing:.1em;text-transform:uppercase}.before-label{left:20px}.after-label{right:20px;background:var(--red);color:white}.comparison-line{position:absolute;top:0;bottom:0;left:var(--reveal);width:2px;background:white}.comparison-line span{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);display:grid;place-items:center;width:46px;height:46px;background:white;border-radius:50%;font-size:22px;color:var(--red)}.compare-control{display:grid;grid-template-columns:auto 1fr 60px;gap:25px;align-items:center;padding:20px 0;font-size:14px}.compare-control input{width:100%;height:44px;accent-color:var(--red);cursor:ew-resize}.compare-control output{text-align:right}.comparison-lists{display:grid;grid-template-columns:1fr 1fr;gap:40px;margin-top:25px}.comparison-lists h3{font-size:25px;font-weight:400}.comparison-lists ul{list-style:none;padding:0;line-height:1.9;font-size:16px;color:var(--muted)}.comparison-lists li:before{content:'—';margin-right:12px;color:var(--red)}.industry-list{display:flex;flex-wrap:wrap;border-top:1px solid var(--line);border-left:1px solid var(--line)}.industry-list span{font-size:18px;padding:23px 28px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);flex:1 0 25%;line-height:1.4}.case-structure{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}.case-structure>span{display:flex;flex-direction:column;gap:35px;padding:24px;border-bottom:1px solid var(--line);border-right:1px solid var(--line);font-size:19px;line-height:1.35}.case-structure small{font-size:12px;color:var(--red)}.outsourcing{background:var(--soft)}.benefits{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:0 50px;padding:0;margin:0}.benefits li{border-top:1px solid var(--line);padding:22px 0;font-size:18px;line-height:1.5;display:flex;gap:18px}.benefits li:before{content:'+';color:var(--red);font-size:25px;font-weight:300}.pilot-section{background:var(--red);color:white}.pilot-section .section-intro{color:#f6dddd}.pilot-steps{padding:0;margin:40px 0;list-style:none;display:grid;grid-template-columns:repeat(7,1fr);gap:15px}.pilot-steps li{font-size:15px;line-height:1.5;border-top:1px solid #ffffff55;padding-top:20px}.pilot-steps span{display:block;font-size:12px;opacity:.7;margin-bottom:30px}.pilot-section .button{background:white;color:var(--red);border-color:white}.insight-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:22px}.insight-card{display:flex;flex-direction:column;min-height:300px;padding:24px;border:1px solid var(--line);transition:background .2s}.insight-card:hover{background:var(--soft)}.insight-top{display:flex;justify-content:space-between;gap:12px;font-size:12px;color:var(--red)}.insight-card h3{font-size:25px;line-height:1.22;letter-spacing:-.035em;font-weight:400;margin:50px 0 30px}.read-link{font-size:13px;margin-top:auto;padding-top:16px;border-top:1px solid var(--line)}.contact-grid{grid-template-columns:.9fr 1.1fr}.contact-whatsapp{display:block;max-width:max-content;font-size:17px;line-height:1.6;padding-block:15px;border-bottom:1px solid #ffffff55;margin-top:15px}.form-columns{display:grid;grid-template-columns:1fr 1fr;gap:0 20px}.form-columns .field{min-width:0}.brief-email{display:inline-flex;align-items:center;min-height:44px;background:white;color:var(--red);font-size:14px;padding:12px 18px;margin:0 20px 12px 0;font-weight:700}.extended-footer{flex-wrap:wrap;padding-block:45px}.extended-footer nav{display:flex;flex-wrap:wrap;gap:24px;margin-left:auto}.extended-footer nav a{font-size:14px;min-height:44px;display:inline-flex;align-items:center}.extended-footer>p{flex-basis:65%;margin:0}.mobile-cta{display:none}.page-intro{padding-block:70px 80px}.page-intro h1{font-size:clamp(45px,5vw,80px);font-weight:400;letter-spacing:-.05em;line-height:1.08;max-width:1100px;margin:40px 0 30px}.page-intro>p{font-size:20px;line-height:1.7;max-width:800px;color:var(--muted)}.country-page{display:grid;grid-template-columns:1.1fr 1fr;gap:60px}.country-page h2{font-size:38px;letter-spacing:-.035em;line-height:1.15;font-weight:400;margin:0 0 25px}.country-page p,.country-page li{font-size:17px;line-height:1.8;color:var(--muted)}.country-page h3{font-size:25px;font-weight:400;margin-top:40px}.article{max-width:1000px;padding-block:65px 90px}.article>.eyebrow{margin-top:40px;color:var(--red)}.article h1{font-size:clamp(40px,5vw,70px);font-weight:400;letter-spacing:-.045em;line-height:1.1;margin:20px 0 35px}.article-lead{font-size:21px!important;line-height:1.7!important}.article p{font-size:18px;line-height:1.85;color:var(--muted)}.article section{margin-top:50px}.article h2{font-size:30px;font-weight:400;letter-spacing:-.03em;line-height:1.2}.article-cta{margin-top:50px}.execution-tags{position:absolute;inset:0;pointer-events:none;display:none}.is-animated .execution-tags{display:block}.execution-tags span{position:absolute;background:#fffef5;border:1px solid #92000050;padding:9px 12px;font-size:12px;box-shadow:0 2px 15px #0001;opacity:0}.execution-tags [data-tag=stock]{right:3%;top:10%;color:var(--red)}.execution-tags [data-tag=placement]{left:55%;top:45%}.execution-tags [data-tag=price]{right:5%;top:75%}.execution-tags [data-tag=photo]{left:45%;bottom:7%}.story[data-chapter=presence] [data-tag=stock],.story[data-chapter=context] [data-tag=placement],.story[data-chapter=conversation] [data-tag=stock],.story[data-chapter=conversation] [data-tag=price],.story[data-chapter=conversation] [data-tag=photo]{opacity:1}
@media(max-width:1100px){.hero-actions{gap:15px}.hero-actions .button{padding:16px 18px}.stats-grid strong{font-size:55px}.team-grid{grid-template-columns:1fr 1fr}.insight-grid{grid-template-columns:1fr 1fr}.insight-card{min-height:260px}.pilot-steps{grid-template-columns:repeat(4,1fr)}.contact-grid{gap:40px}.form-columns{gap:0 15px}.dashboard-foot{align-items:flex-start;flex-direction:column;gap:8px}.geo-map{margin-inline:-15px}.country-page{gap:35px}.operational-hero .intro{font-size:17px}.operational-hero h1{font-size:clamp(42px,5.1vw,62px)}}
@media(max-width:800px){.operational-hero h1,.lang-ru .operational-hero h1{font-size:40px}.stats-grid>div{padding:24px 20px 24px 0}.stats-grid>div+div{padding-left:20px}.stats-grid strong{font-size:47px}.stats-grid span{font-size:13px}.process-layout{gap:25px}.step-panel{padding:30px}.step-panel h3{font-size:38px}.coverage-card{padding:22px}.form-columns{grid-template-columns:1fr}.contact-grid{grid-template-columns:1fr 1fr}.industry-list span{flex-basis:33.33%}.case-structure{grid-template-columns:repeat(3,1fr)}.services-grid{gap:0 25px}.service-card summary{font-size:18px}.dashboard-head{align-items:flex-start}.story-overlay{width:33%;padding:22px}.story-overlay h3{font-size:34px}}
@media(max-width:700px){body{padding-bottom:72px}.operational-hero h1{font-size:clamp(37px,10vw,62px)}.lang-ru .operational-hero h1{font-size:clamp(32px,8.6vw,54px)}.operational-hero h1 em{font-size:.68em;margin-top:12px}.operational-hero .hero-grid{gap:30px}.hero-talk{margin-top:12px}.hero-media{min-height:320px}.stats-grid{grid-template-columns:1fr 1fr}.stats-grid>div{padding:24px 16px!important}.stats-grid>div:nth-child(3){border-left:0;border-top:1px solid var(--line)}.stats-grid>div:nth-child(4){border-top:1px solid var(--line)}.stats-grid strong{font-size:50px}.stats-grid span{font-size:12px}.statement{padding-block:50px}.statement h2{font-size:39px}.statement p{font-size:16px}.services-grid{grid-template-columns:1fr}.service-card summary{font-size:20px;min-height:76px}.service-card p{padding-left:0}.service-card>a{margin-left:0}.process-layout{grid-template-columns:1fr;gap:20px}.process-tabs{flex-direction:row;overflow-x:auto;scroll-snap-type:x proximity}.process-tabs button{flex-shrink:0;scroll-snap-align:start;gap:12px;max-width:235px;font-size:14px;min-height:65px;border:1px solid var(--line);padding:12px 17px}.step-panel{position:static;padding:27px;min-height:370px;max-height:none}.step-panel h3{font-size:38px;margin:30px 0 15px}.step-panel p{font-size:16px;margin:0}.team-grid{grid-template-columns:1fr;gap:22px}.team-grid h3{margin-top:20px;font-size:28px}.team-grid p{margin-bottom:0}.dashboard-head{flex-direction:column;gap:15px;padding:22px}.demo-label{font-size:11px}.dashboard-tabs{padding:0 10px;overflow-x:auto;gap:0}.dashboard-tabs button{padding:13px 15px;font-size:13px;flex-shrink:0}.dashboard-panel{padding:20px}.dashboard th,.dashboard td{padding:14px 10px;font-size:12px}.dashboard th{font-size:10px}.dashboard-foot{padding:0 20px 20px}.dashboard-foot a{font-size:12px;white-space:normal}.status-chip{font-size:10px}.availability-demo h3{font-size:28px}.evidence-demo{grid-template-columns:1fr;gap:15px}.coverage-grid{grid-template-columns:1fr}.coverage-card{padding:24px}.coverage-card h3{font-size:47px}.geo-map{margin-inline:-10px}.pin-label{font-size:10px}.compare-control{grid-template-columns:1fr 50px;gap:10px}.compare-control label{grid-column:1/-1;font-size:13px}.compare-control output{font-size:12px}.comparison-label{top:10px;font-size:10px;padding:7px 10px}.before-label{left:10px}.after-label{right:10px}.comparison-line span{width:34px;height:34px;font-size:18px}.comparison-lists{gap:22px}.comparison-lists h3{font-size:23px}.comparison-lists li{font-size:14px;line-height:1.7;margin-bottom:10px}.industry-list span{flex-basis:50%;font-size:15px;padding:20px 18px}.case-structure{grid-template-columns:1fr 1fr}.case-structure>span{font-size:16px;padding:20px;gap:25px}.benefits{grid-template-columns:1fr}.benefits li{font-size:17px}.pilot-steps{grid-template-columns:1fr 1fr;gap:20px}.pilot-steps li{font-size:14px}.pilot-steps span{margin-bottom:18px}.insight-grid{grid-template-columns:1fr}.insight-card{min-height:240px}.insight-card h3{font-size:28px;margin-top:35px}.contact-grid{grid-template-columns:1fr;gap:35px}.form-columns{grid-template-columns:1fr}.contact-email{font-size:22px}.contact-whatsapp{font-size:16px}.extended-footer{padding-bottom:30px}.extended-footer nav{margin-left:0;gap:8px 22px;align-items:flex-start}.extended-footer>p{flex-basis:auto}.mobile-cta{position:fixed;bottom:0;left:0;right:0;display:flex;align-items:center;justify-content:space-between;min-height:62px;background:var(--red);color:white;padding:18px var(--gutter) calc(18px + env(safe-area-inset-bottom));z-index:25;font-size:14px;border-top:1px solid #ffffff55}.page-intro{padding-block:45px}.page-intro h1{font-size:40px;margin:30px 0 23px}.page-intro>p{font-size:17px}.country-page{grid-template-columns:1fr;gap:35px}.country-page h2{font-size:35px}.country-page p,.country-page li{font-size:16px}.article{padding-block:40px 60px}.article h1{font-size:39px}.article-lead{font-size:19px!important}.article p{font-size:17px;line-height:1.8}.article h2{font-size:27px}.execution-tags span{font-size:9px;padding:5px 7px}.is-animated .story-overlay{max-height:45%;bottom:0}.is-animated .story-credit{font-size:8px}.story-stage{margin-bottom:0}}
@media(prefers-reduced-motion:reduce){.step-line i{transition:none}}

.motion-controls{display:flex;justify-content:flex-end;margin-bottom:20px}.motion-toggle{background:none;border:0;border-bottom:1px solid currentColor;color:var(--red);cursor:pointer}.posm-example{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center}.posm-example figure{margin:0}.posm-example img{width:100%;height:auto}.posm-example figcaption{font-size:12px;color:var(--muted);padding-top:12px}.posm-example h2{font-size:45px;font-weight:400;letter-spacing:-.04em}.posm-example p{font-size:18px;line-height:1.7;color:var(--muted)}@media(max-width:700px){.posm-example{grid-template-columns:1fr;gap:25px}.story-poster{object-fit:contain}.is-animated .story-overlay{max-height:none}.posm-example h2{font-size:34px}}

.story-poster{object-fit:contain;background:#eeede8}.story-visual{background:#eeede8}

.comparison-lists{grid-template-columns:repeat(2,minmax(0,1fr))}.comparison-lists>*{min-width:0}.comparison-lists li,.industry-list span{overflow-wrap:anywhere}.industry-list span{min-width:0}@media(max-width:350px){.comparison-lists{grid-template-columns:1fr}.industry-list span{flex-basis:100%}}

.case-structure>span{min-width:0;overflow-wrap:anywhere}.case-structure{grid-template-columns:repeat(4,minmax(0,1fr))}@media(max-width:800px){.case-structure{grid-template-columns:repeat(3,minmax(0,1fr))}}@media(max-width:700px){.case-structure{grid-template-columns:repeat(2,minmax(0,1fr))}}

.brief-whatsapp{display:inline-flex;align-items:center;min-height:44px;padding:12px 18px;margin:0 20px 12px 0;border:1px solid currentColor;font-size:14px;font-weight:700}
.p-market-country{font-size:clamp(38px,4vw,58px);letter-spacing:-.05em;line-height:1.1;padding:24px 0;border-bottom:1px solid #ffffff28;color:#f0eee5}
.coverage-grid:has(> :only-child){grid-template-columns:minmax(0,1fr)}