Market entry / Display Max
How to plan a retail execution pilot in Georgia or Armenia
A pilot should answer a commercial question: can this field model deliver the required execution in the stores that matter to your brand? Keep its scope clear enough to learn from.
Choose a representative store list
Include the store formats and route conditions relevant to your planned rollout. Agree the final address list and visit frequency with the field partner instead of treating a city name as a complete coverage plan.
Write a measurable brief
Specify products, tasks, shelf standards, required photographs, KPI definitions, and reporting cadence. Include how stock gaps, pricing discrepancies, and store access issues should be escalated.
Allow for setup
Discuss recruitment, training, store access, and route planning together. Display Max’s usual recruitment window is 5–7 business days; the complete launch schedule depends on the agreed project scope.
Review before expanding
Compare planned work with visit evidence, exceptions, and supervisor follow-up. Use that review to adjust tasks and coverage, then decide whether to scale within one country or across both markets.